Taking a closer look at the concept, ORBR explained to us that “The merging of art and racing in the Velocity Series represents a dynamic fusion of two seemingly distinct worlds.”

It explained that the project was designed with a dual purpose: to offer broader motorsport enthusiasts an immersive introduction to the realm of digital art as well as provide its own fans with a tangible connection to their favorite team through unique team-inspired designs.

 
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Amouage - Art Basel 2023