Work / Global Activation
── MR DOODLE · 15 COUNTRIES · 2026
We didn't put art on billboards. We turned billboards into art.
ARTIST
Mr Doodle
DISCIPLINE
Global DOOH Exhibition
SCALE
13,002 screens · 15 countries
PLAN
4 waves / year · 5 years
THE CHALLENGE
Mr Doodle — a worldwide phenomenon with 3M+ followers, a Netflix documentary and seven-figure sales at Sotheby's and Tokyo Chuo Auction — is constantly searching for new ways to invade the world with his Doodle art.
From doodling his house floor-to-ceiling to doodling around the globe, creating impact and touching millions of hearts is at the core of his endeavour. The medium itself faced resistance: permit restrictions, hesitant landlords and public ad-fatigue.
THE SOLUTION
With the Mr Doodle team, Artcrush defined a strategy to take over country after country — four waves of art exhibitions per year, for five years. Not just to touch millions, but to build a real brand.
The innovation: we invited a world-famous artist to treat the digital billboard not as a canvas, but as his muse — integrating the medium into the work itself. The billboard became the art. An art performance, executed millions of times across screens worldwide.
STRIPPING AWAY THE UNNECESSARY
✓ No white frame — eliminating the standard "white gallery" effect.
✓ No artist name, no logos, no QR codes.
✓ No explanation — the absence of text created mystery, and mystery created curiosity.
✓ The screen as a free "art vending machine" — inviting the public to collect the art.
The Results
The first two waves — February and April 2026.
0M
People reached across the globe
0+
Digital billboards, Tokyo to Berlin
£0M+
Gross media value generated
0
Cumulated hours of visibility
0%
Network growth in two months (13k → 18k screens)
0%
Approval rate from billboard partners
── ARTIST TESTIMONIAL
It's great to work with the Artcrush team on our shared vision of a global doodle takeover. It's something I've always dreamt of doing — and a project that only a company like Artcrush could facilitate.
Mr Doodle
Global artist · 3M+ followers
── FULL CASE STUDY
The strategy, the innovation, the results — and what it means for your brand.
The strategy, the innovation, the results — and what it means for your brand.
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